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Focus interview: how small businesses do International Standards
(Video: focus interview > 20171125 how to make international standards for small businesses)
? ? As the saying goes, the first class enterprise is the standard, the second rate enterprise is the brand, the three flow enterprise is the product. It means that it can become the standard maker in the industry, this is the most cattle enterprise. So the standard enterprises we see are all big enterprises. If it is said that a small and micro enterprise should be a standard or international standard, it sounds a little like the same. Not long ago, on the ISO official website of the international standardization organization, two international standards to measure the absorptive capacity of sanitary napkins were officially launched. It is not surprising that these two standards were made by a small and micro enterprise in Shandong.
? ? Small businesses make "big" standards
? ? It is a small and micro enterprise in Zhangqiu, Shandong, a small and micro enterprise in Zhangqiu, Shandong, which is a small and micro enterprise in Shandong. It is very common and even simple to see the production line. It makes it difficult to link its products and techniques to the international standards just passed. But, enterprises Yang Zhiliang, the head of the company, is very confident about his product technology.<br/>In one experiment, the white powder on the left is the product of the Lao Yang enterprise, on the right is the product of a well-known brand on the market. When the simulated blood falls, it shows a different effect: the products of Lao Yang in 50 seconds will completely absorb the blood, and the other is unable to do it.
? ? Lao Yang told reporters that their products are called high absorbent resins, mainly used in sanitary napkins to help them absorb blood. But all the time, the world has always been used to measure the quality of sanitary napkins according to the requirements of water absorption. In this field, Lao Yang, who has been in this field for 17 years, thinks that this is wrong and should be measured with the index of blood absorption. There is no such technology in the world, and there is no such international standard, so Lao Yangundefineds products simply can not sell the foreign market, so he can only be worried about it.
? ? Yang Zhiliang, chairman of the company, said: "this technology has been five years ago, but exports abroad, the international standard is not recognized by the Chinese standard, and there is no international standard to evaluate it."
? ? In order to make business bigger, Lao Yang began to make international standards. Five years later, Lao Yang made its wish, two international standards were made, and the overseas orders were coming. "Including exports to Japan, Mexico, South Korea, India and many other countries. The previous regular products have been in 8000 to 9000 (per ton), and now after the standard is released, The price can reach 13000 to 14000, "Wang Lijuan, an enterprise financial manager, introduced.
? ? Technological standardization breaks through the "Red Sea" in the market.
? ? An overseas order came, and the price of the product went up. Lao Yang was very happy. He said, 17 years ago, he resigned from the school and began to start his business. Because he was good in chemistry, he loved to ponder on new materials, and he joined together with his friends to buy the near bankrupt village business. But, how can such a small enterprise come out from the village to make international standards What is the way of thinking?
? ? Guo Dalei, deputy inspector of the Shandong Provincial Quality Supervision Bureau, said: "in 2010, we had a task to standardize the work, that was how to use standards to promote industrial optimization and upgrading. I donundefinedt want to make a standard. "<br/>Guo Da Lei told reporters that at the time, Lao Yang had successfully led to the establishment of a high absorbent resin for sanitary napkins and two national standards for high absorbent resin in paper diapers. In the domestic market, the products were very competitive. He wanted to encourage him to do further international standards to further expand the market, but at that time Lao Yang had no thought. Guo Da Lei said: "Although he has made a national standard, his impression is always troublesome. He has to quarrel with people every day, and he wants to coordinate people every day."
? ? In addition to the trouble, the deeper reason is that Lao Yang is busy making money at this time. Yang Zhiliang said, "what I bought directly, and all the cash, and what it is for the enterprise, I gave you a concept: in 2008 I earned about 4000000 in a year, ten times the original tens of thousands of dollars, and in 2009 do you know how much money I made?" About 8000000, doubled, do you know how much money I earn in 2010? About 16000000, only 6 million has been paid to the state. "
? ? Two years passed. In 2012, the Shandong Provincial Quality Supervision Bureau held an international standard development training class, once again inviting Lao Yang. And Guo Da Lei could remember Lao Yang because he was "unique in technology". "I always say you hold a BRIC, a gold doll, but you donundefinedt know how to use your gold doll to realize you from the product to the product." The biggest benefit of the industry is maximizing, you donundefinedt know how to go, "Guo Dalei said.
? ? The reason why Lao Yang, holding the gold doll, was willing to attend the training conference was because he had made it difficult to make money. After the two national standards they led, more domestic enterprises began to imitate his products under the guidance of standard. The market competition was very fierce. Plight.
? ? Yang Zhiliang said, "two years later itundefineds the Red Sea. Iundefinedm going to the international stage if I want to do international standards, but how to find this clue, no, itundefineds just chaotic. At this training meeting, he hit me again. Iundefinedve already eaten national standards, and I made two years of national standards, and it gave me a year." I made eight years of money and earned me twenty years in three years. Really, I want to make another international standard, and I can celebrate it in the future.
? ? After taking part in the forum, he took part in the 180 degree turn. Li Dongfang, deputy director of the International Cooperation Department of the national standards committee, gave a lecture on the scene, and Li Dongfang gave the platform the first time. Li orient said, "I was very surprised, because first of all this enterprise." I have never heard that in the past we have been making more international standards, such as our ship heavy industry, our CIC, and I have never heard of his business. When I know he is a small and micro enterprise, I do not have any of it at all. "
? ? Li Dongfang said that there were a lot of people who came to him to say international standards. He didnundefinedt take the idea of Lao Yang too seriously, but what he didnundefinedt think of was that he just returned to Beijing, and Lao Yang went to Beijing again, saying that he wanted to see their products and then decide whether to do international standards.
? ? "At that time we found a place with a table, and he pulled out a lot of bottles and cans. When he did this experiment, I found out that the productundefineds absorbency, speed, from the speed, from the effect, is very good," Li Dongfang said.
? ? Li Dongfang understood the situation of Lao Yang in detail, and consulted the relevant information to make sure that the international standard did belong to the vacancy, and then report it to it immediately. But soon, they found that many difficulties were unforeseen for Lao Yang.
? ? Li Dongfang: "the biggest problem of this standard is to involve competitors in the same profession. We know that its competitors include German, Japanese, and many American enterprises that produce similar products, and some famous domestic products, and some brands of this kind of products are also produced by foreign companies. In this case, it is a very big challenge for each country to vote, it needs more than 2/3 countries, and it needs five. National experts nominated above are able to participate in this standard, and the whole process is very difficult.
? ? Leading the rules to the international stage.
? ? For the international standard, in the past five years, with the coordination of the standard committee, Lao Yang and the experts from the world held 17 international conferences, exchanged 1191 emails, and invited 23 experts from different countries to visit the company, which was not only a contest of intelligence and professional, but also a battle of financial resources. It is even more a reality test for Lao Yang who wants to make this happen.
? ? Yang Zhiliang said: "I go to a country and one country, I have gone eight countries, we have gone four times in the United States. If I donundefinedt have the support of Provincial Bureau, Iundefinedm sure to go down, itundefineds finished," he said, "one is spiritual support, two is method support, three is financial support."
? ? The support of all sides eventually lets Lao Yang pass through the proposal, preparation, the committee review, the inquiry and other stages of the major test, the success of the core patent technology into the international standard, and at the final critical moment, skillfully put the standard index into two, the blood sucking time less than 50 seconds, is the product of Lao Yang, belongs to the first grade product, The traditional giant enterprises in this field have more than 50 seconds of blood sucking time, which can only be two grade products. This greatly improves the market competitiveness of our products and breaks the monopoly of foreign enterprises.
? ? Yang Zhiliang said that after the international standards are issued, it is necessary to force the production enterprises to do it according to the absorption of blood (standard). It should ask your product to suck blood or water, which will make the production enterprises go to the standard way, and will buy materials according to the standard, and the grade I material should be us, and the two level may be the other enterprise. Industry. Why do these multinational companies do the standard? He contains patent technology, which is the highest. Why dare to sell it around the world and design their patent technology in the standard. Who mastered the standard, who mastered the commanding point, who had mastered the right of discourse. It is too deep to understand it. Standards represent the interests of the state. Every country has to protect its business, so it has its market. "
? ? Now, Lao Yang, who is deeply aware of the standard meaning, is particularly busy. He said he must seize the time, transform and upgrade the production line and expand the production scale, because he has seen the market prospects of international standards for enterprises.
? ? Guo Da ray said: "the standard it has dual nature, it is a barrier and a tool for breaking through the barriers. Once it is formed is a barrier, it is a barrier, you want to break it, you want to break the barriers. The standard is in the hands of the entrepreneur in the hand of the entrepreneur, that is the knife that you cut the cake in the market."
? ? Li Dongfang said: "in the international trade, most of the problems we have encountered are more technical barriers to trade, and the most core of the technical barriers to trade is the standards, regulations and evaluation. So, in the case of international trade disputes, more is the standard problem, so it is said that international standards are international trade through. We have established international standards, which means that the rules of the whole international trade are made by us. We can promote the export of our products. In the international trade stage, we have the right to speak, and we are the leaders. "
? ? In addition to the large enterprises, Chen Hongjun, deputy director of the national standard committee, said: "in addition to the large enterprises we should attach importance to their scientific and technological innovation ability and the ability to formulate international standards, and we may also have to increase some support for small and micro enterprises. Then we set out as leaders or leading international standards, providing them with more opportunities, more understanding of their needs, promoting more and more small and micro enterprises to participate in international standards and making their enterprises bigger and stronger at the same time. "
? ? Standards mean rules, which means pass, which means the right to speak.
